H&M
In the spring issue of H&M Magazine…
…and now the fall issue.
The way they write off fashion bloggers annoys me a little.
First of all because so many fashion bloggers out there front H&M without getting anything in return. As a fashion blogger I do get some perks, occasional free stuff or discounts I wouldn´t have gotten otherwise, but never anything from H&M which is probably the brand I write the most about. I´ve even been in contact with an H&M designer giving them my tips of what I´d like to see in stores as a H&M shopper without being offered anything. I don´t expect to get things for free, I write about what I like anyway, it´s more of an observation. With all the coverage H&M get from bloggers I bet they owe a good percentage of their sales to them and should be careful about what they say about them.
Secondly, blogging is a way anybody can express themselves. Having to have the right background or the right photographic skills to blog would ruin what blogging is all about. What I like about blogs is that I can get inspiration from all kinds of people from all around the world. If I wanted to see polished pictures of perfect models I´d go buy Vogue. Blogs are an alternative to glossy magazines.
Now I doubt this is written by a high profile journalist or that H&M Magazine really weighs much in the industry, but it is handed out in every H&M store around the world and it is saying something negative about someone they probably should try to take better care of.













